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Spotify Experiments TikTok Syle of Music Video

Spotify is testing a new TikTok-style video feed in its beta iOS app that shows fullscreen video clips as songs are played, TechCrunch reports. The feature was first spotted by Chris Messina, who posted a video of the feed-in action.

The video feed is accessible from a new fourth tab in the navigation bar labeled “Discover.” Individual tracks can then be liked as you scroll through the feed, and there’s also a three-dot menu icon to bring up options for each song. Spotify confirmed testing the feature but declined to comment on if or when it might see a wider rollout.They routinely conduct several tests to improve our user experience. Some of those tests end up paving the way for our broader user experience, and others serve only as meaningful learning. They don’t have any further news to share at this time.

The test comes as Netflix has started testing a similar interface in its iOS app to help users discover new content to watch. The company’s recent “Kids Clips” feature shows range from its child-friendly shows and follows the launch of a similar “Fast Laughs” feed earlier this year. As TikTok’s engagement hours soar, even non-social media platforms are becoming interested in using its format to help users engage with their services.

The Discover feed appears to build upon Spotify existing Canvas feature, where artists can have videos play alongside their music on the service. The videos shown as part of the Discover feed appear to be the same as Canvas.

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