In response to rising regulatory pressure, Google reduced its fees from downloads of its subscription-based Play Store offerings for Android on Thursday.said in March that it would reduce its cut from Play Store earnings on most apps from 30% to 15% beginning July 1. Apple, Google sole significant competitor, charges 30% for the first year and 15% for each subsequent year for subscription services. Apple makes an exemption for apps with less than $1 million in revenue, collecting only 15% of the increase.
In recent months, both Google and Apple have been chastised for the expensive fees they charge developers. In addition, both are embroiled in a high-stakes legal battle with Epic Games, which sued after the companies removed the enormously popular game Fortnite from their respective app stores in August. Google is also now facing a slew of state and federal antitrust lawsuits, including one filed by a consortium of 36 states and the District of Columbia. The cases accuse the corporation of abusing its market position to impose its harmful mobile app store restrictions on unsuspecting developers.