Opera Browser now Allows Emoji Only Web Addresses

Opera said Monday it will enable emoji-only based web addresses “to bring a new level of creativity to the internet.” The integration is part of a partnership with Yat, which sells URLs with strings of emoji in them.

Yat pages are unique domains generated when someone purchases a string of emojis. The owner of a Yat can create an NFT of their emoji string, and the company plans to let users connect their Yats to electronic payments eventually.

According to the company, musicians are among the early adopters of Yats; for instance, singer Kesha’s Yat page is the emojis Rainbow Rocket Alien.Yat co-founder Naveen Jain said Yat emoji domains let users personalize their internet identity, potentially giving creators, artists, and others, more visibility online.

The company introduced Yat pages on February 1st.With the Opera integration, users won’t have to type in the y.at part of the Yat page web address as they do in other browsers — so to get to Kesha’s Yat page in Opera, you’d type in the Rainbow Rocket Alien emojis.