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Meta Acquires VR Workout App Supernatural

Meta announced that the studio behind VR workout game Supernatural will be joining the company, adding to the list of studios owned by Facebook’s Oculus division. added that Within, the company behind Supernatural, will continue to work on the popular fitness app and will also help Reality Labs enhance future hardware to support VR fitness apps.

Meta spent the last few years acquiring tons of popular VR studios, like Lone Echo devs Ready at Dawn, the team behind Beat Saber, and others working on projects that some have called the VR versions of Fortnite and Roblox. Meta focus on its headsets as workout tools, it tracks that Zuckerberg’s company would want to add a popular VR fitness game to its list. The move doesn’t help with concerns that Meta is going to end up owning the entire virtual reality market.

While Supernatural is Within’s flagship app, it’s also been the host of VR experiences in 2016, the Mr. Robot VR episode was shown on the app, and the company’s website contains dozens of documentaries, music videos, and more. That streaming tech and library of content isn’t a bad get either for a company trying to build a Meta verse where people hang out and watch content together.

Founded in 2015, Within has raised in excess of $50 million, including, most recently a $40 million Series B back in 2017. That round was led by Temasek and Emerson Collective. Other investors include Andreessen Horowitz, 21st Century Fox, Raine Ventures, WPP and Macro Ventures.

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