LG Display has unveiled its next generation of OLED tech, called “OLED EX,” that’s supposed to “enhance brightness up to 30 percent compared to conventional OLED displays. That could help fix OLED’s biggest flaw next to mini LED technology, namely a lack of overall brightness.
As LG Display points out, each OLED pixel emits light independently, meaning it can be fully on or off. That allows TVs to show perfect blacks with no “blooming” seen on LED TVs, but at the same time, OLED pixels can’t hit the same brightness levels as LEDS. Current OLED sets can display peak brightness levels up to around 500-600 nits, while mini LED sets can hit 2,000 nits and higher.
The company also upgraded its designs, reducing thickness by 30 percent and bezel size from 6 to 4 mm on 65-inch OLED displays. The company didn’t say yet when it plans to bring the technology to market, but it noted that OLED sales increased 70 percent last year despite a 12 percent decline in the global TV market.