Lego Group is taking a step closer to reaching its goal of making all its products from sustainable material by 2030. The toymaker unveiled a prototype brick made from recycled plastic.Lego Group said the PET plastic from discarded bottles makes up the first brick to meet the company’s strict quality and safety requirements. This way the company ensures safety is by sourcing materials from suppliers that use processes approved by the US Food & Drug Administration and European Food Safety Authority.
The company said that a one-litre plastic PET bottle provides enough raw material for 10 2 x 4 LEGO bricks. Lego Group Vice President of Environmental Responsibility Tim Brooks said that the biggest challenge on our sustainability journey is rethinking and innovating new materials that are as durable, strong and high quality as our existing bricks – and fit with LEGO elements made over the past 60 years. With this prototype, they were able to showcase the progress they were making.
The move follows last year’s announcement that the company was making a $400 million investment over three years into sustainability initiatives. Those initiatives included phasing out the single-use plastic bags from its boxes and instead of using recyclable paper for its packaging.