According to Pat Gelsinger, the firm aims to reclaim Apple’s market, but it will have to produce a better processor than Apple Silicon to do so. The CEO of Intel says he will never lose hope that Macs would return to utilising his chip as Apple prepares to reveal the next products in its move to Apple Silicon.Pat Gelsinger, the company’s CEO, told Axios that he would “never lose upon the concept of anything not operating on Intel chips.” But, when it comes to the Mac, Gelsinger believes that they will have to outperform Apple in order to persuade Tim Cook to return.
As Apple prepares to announce the next devices in its transition to Apple Silicon, the CEO of Intel says that he will never give up hope that Macs will return to using his processors. Speaking to Axios, CEO Pat Gelsinger did also say that he would “never give up on the idea of anything not running on chips.” But specifically for the Mac, Gelsinger said that it will take doing better than Apple can before they can convince Tim Cook to switch back.
Apple announced its transition away from at WWDC in 2020. Since then, Intel has said it wants to manufacture Apple Silicon. In now multiple mocked ad campaigns, it has also hired the former “I’m a Mac” actor Justin Long to extol Windows, and tried to convert Mac fans in a “social experiment.”