Google updated its Play policies today and tucked under the acceptable legalese modifications, and some advertising ID tweaks is a bombshell for a specific type of dating population. In addition, Google inappropriate content policy has been amended to exclude “compensated sexual interactions,” such as sugar daddy or sugar dating apps.
I have to admit, I had no idea sugar daddy applications existed, but they do. The apps I found that would most likely fall into that category have over a million downloads combined. So while the majority have a remarkably high rating, the quality of the evaluations in some cases may indicate some manipulation.
A “sugar daddy” is more than a caramel candy on a stick if you’re unfamiliar with the term. In more popular parlance, a sugar daddy is a person — usually an older guy, but you may have a “sugar mommy” or a gender-neutral “sugar parent?” — who spends or distributes money in a transactional relationship, usually for sexual favors. It’s also worth noting that Apple has a similar policy on its App Store, and Google says it amended its ad policy in February to reflect the change.