Canalys Analysts say Xiaomi Overtakes Apple

According to a new analysis from Canalys, Xiaomi is now the second-largest smartphone vendor globally, based on worldwide shipments in the second quarter of 2021. According to the research agency, the Chinese corporation took 17 percent of the global market share, trailing Samsung (19%) but ahead of Apple (14%).

With ten percent each, BBK’s Oppo and Vivo rounded out the top five vendors. All five businesses increased their shipments year over year, but what stands out is how much Xiaomi increased its volume – it delivered 83 percent more phones in Q2 2020 than it did in Q2 2019, compared to 15 percent for Samsung and one percent for Apple.The tweet read, “We’ve moved up one more spot! Just in from @Canalys, we are now the 2nd largest smartphone brand worldwide in terms of shipments. This amazing milestone couldn’t have been achieved without our beloved Mi Fans! #NoMiWithoutYou RT with from your Xiaomi smartphone :).”

Xiaomi’s international business is fast expanding, according to Canalys Research Manager Ben Stanton, who cites sales increases in Western Europe, Africa, and Latin America. However, it is still primarily geared at the mass market, with an average selling price of roughly 40% and 75% lower than Samsung and Apple. As a result, increasing Xiaomi’s high-end gadgets, such as the Mi 11 Ultra, is a top objective for the company this year.

According to Canalys, global smartphone shipments increased by 12% last quarter. However, much of the increase experienced by smartphone makers has come at the price of Huawei, which surpassed Apple in 2019 but has since been effectively locked out of the global market due to US-imposed sanctions and trade barriers. As a result, Xiaomi appears to be the most outstanding winner so far.