Initially, Amazon competed with shopping centres. It’s now moving into one of them. The online retailer said on Thursday that it will launch a Clothing store later this year in a Southern California mall. It’s Amazon’s latest effort into brick-and-mortar sales; the company already sells more than 10% of all in the US. The store will open at Americana at Brand, a mall in Glendale, California, and will sell women’s and men’s apparel, as well as shoes and other accessories.
According to experts, Amazon’s foray into malls could pose a new challenge to established Clothing retailers due to the data and shopper insights it may collect. As shoppers scan products they see, Amazon’s algorithms will spit forth real-time recommendations, according to the company. Shoppers can also take an online poll about their style and fit preferences.
The managing director of Amazon Style, Simoina Vasen, declined to comment on the new retail concept’s rollout plans or sales estimates. The Glendale store will open on an unspecified date, according to Amazon. During the coronavirus outbreak last year, Amazon overtook Walmart as the leading Clothing retailer as more people began shopping online. In March, Wells Fargo predicted that Amazon’s Clothing and footwear sales in the United States will climb by nearly 15% in 2020, reaching more than $41 billion.