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California to get the First Amazon Clothing Store

Initially, Amazon competed with shopping centres. It’s now moving into one of them. The online retailer said on Thursday that it will launch a Clothing store later this year in a Southern California mall. It’s Amazon’s latest effort into brick-and-mortar sales; the company already sells more than 10% of all in the US. The store will open at Americana at Brand, a mall in Glendale, California, and will sell women’s and men’s apparel, as well as shoes and other accessories.

According to experts, Amazon’s foray into malls could pose a new challenge to established Clothing retailers due to the data and shopper insights it may collect. As shoppers scan products they see, Amazon’s algorithms will spit forth real-time recommendations, according to the company. Shoppers can also take an online poll about their style and fit preferences.

The store will be roughly 2,787 square metres, similar to Kohl’s but about one-third the size of major department stores such as Macy’s. However, it will have more than twice as many styles as regular stores because only one of each item of Clothing will be on show, with the remainder stored in the back room. Amazon curators choose items based on input from millions of people who buy on

The managing director of Amazon Style, Simoina Vasen, declined to comment on the new retail concept’s rollout plans or sales estimates. The Glendale store will open on an unspecified date, according to Amazon. During the coronavirus outbreak last year, Amazon overtook Walmart as the leading Clothing retailer as more people began shopping online. In March, Wells Fargo predicted that Amazon’s Clothing and footwear sales in the United States will climb by nearly 15% in 2020, reaching more than $41 billion.

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