Apple Unveils New Apple Watch Pride Edition Bands

Two new Pride-themed Watch bands have been revealed by Apple. The first is a reinterpretation of the company’s iconic sports loop design. With the inclusion of light blue, pink, white, brown, and black, the design offers a color gradient that integrates the classic rainbow hues seen on a number of Pride flags. The first three colors signify transgender and non-binary people, while the latter two represent Black and Latinx people.

A tribute to the company’s past is also included in the band. To eliminate part of the band’s woven textile loops, Apple used a new weaving method. The process provides a two-tone look, which was employed by the manufacturer to incorporate “Pride” on the band’s outward-facing section. The word is written in a cursive form similar to the one used in 1984 for Apple distinctive Macintosh “hello” greeting.

The original rainbow hues are interspersed with black stripes. It also comes with a Nike Bounce face that matches. Both bands are available for $49 on Apple website starting today, with store availability beginning on May 26th. A Pride Threads watch face has also been produced by. It’s compatible with Watch Series 4 and later models running watchOS 8.6.

According to Apple, “this new watch face blends colors to signify the power and mutual support of the LGBTQ+ cause.” The wearable’s digital crown, tap the display or lift your wrist to wake the display, and the threads of the watch face move.