Two new Pride-themed Watch bands have been revealed by Apple. The first is a reinterpretation of the company’s iconic sports loop design. With the inclusion of light blue, pink, white, brown, and black, the design offers a color gradient that integrates the classic rainbow hues seen on a number of Pride flags. The first three colors signify transgender and non-binary people, while the latter two represent Black and Latinx people.
A tribute to the company’s past is also included in the band. To eliminate part of the band’s woven textile loops, Apple used a new weaving method. The process provides a two-tone look, which was employed by the manufacturer to incorporate “Pride” on the band’s outward-facing section. The word is written in a cursive form similar to the one used in 1984 for Apple distinctive Macintosh “hello” greeting.
According to Apple, “this new watch face blends colors to signify the power and mutual support of the LGBTQ+ cause.” The wearable’s digital crown, tap the display or lift your wrist to wake the display, and the threads of the watch face move.
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