Apple virtual and augmented reality headset and a self-driving car—will mark a change in how the company rolls out new devices. The company is also testing Belkin’s new multi-device charger and discussing the future of charging Apple devices. The carriers are not honoring Apple device rebates.
The product announcement and then releases is a complete surprise to their stores, and it will be in stores just days later with the company’s next round of major product categories, which likely won’t be the case. Most iPhones over the last decade were introduced in either June or September before hitting shelves just a week later. We’ve seen similar timelines for many iPads, AirPods and Macs also released under Tim Cook, and this was a strategy also used heavily under Steve Jobs.
Apple has at least three major new product categories in the pipeline, all of which are likely to cap a two-decade run for Cook: a mixed virtual and augmented reality headset, augmented reality glasses, and a self-driving car. These new products will challenge typical launch schedule, and they will likely even stretch the delays we’ve seen with last new categories.